Based on the original article “Work and Social Farming: Characteristics, Opportunities and Limitations” by Francesco Di Iacovo and Giulia Granai. Adapted and restructured for the blog by Impact Hub Network.
Across Italy and Europe, the agricultural workforce is aging. Farming skills built over generations are disappearing faster than they can be passed on. Fewer young people are ready or willing to take over. At the same time, for people facing long-term unemployment, the countryside remains invisible as a place of opportunity. And for too many farms, finding workers who are willing, capable, and fairly treated feels like an unsolvable problem.
These two challenges are often treated separately. Social farming shows that they can be addressed together.
Agriculture is asking more of us than we think
Agricultural work is far more demanding and complex than its conventional reputation suggests. In the Italian and wider European context, where farms tend to be small and production systems highly varied, farming encompasses a broad range of agricultural and non-agricultural activities. These include food processing, agritourism management, educational programmes, food sales, and food preparation, all of which require diverse practical skills, seasonal flexibility, and adaptability.
In many places, fewer young people are taking over farms. For decades, agricultural work was often perceived as poorly paid and undervalued, leading to a decline in the intergenerational transfer of farming knowledge that once took place within families. While technological innovation is reshaping the sector, it is not replacing what remains fundamentally a human endeavour, nor the consequences that farm organisation has on rural communities.
Agricultural work is also organised differently depending on territorial contexts and farm specialisations. High levels of farm and territorial specialisation around a limited number of crops, combined with concentrated periods of labour demand, have significant implications for workforce organisation. This often results in employment and territorial systems designed to respond to short and intense peaks in labour demand. By contrast, where multifunctional and diversified farms are more prevalent, labour needs tend to be distributed more evenly throughout the year, providing greater regularity in both farm-level and territorial employment and contributing to increased stability.
At the territorial level, these peaks and patterns of regularity are reflected in local social life and the inclusion of newcomers within rural communities. Seasonal workers, many of whom are migrants, have helped address labour shortages. However, when support systems for inclusion and fair employment are lacking, challenges emerge, including exploitation, social isolation, and divisions within local communities.
At the same time, long-term unemployment remains a structural challenge across Europe, particularly in rural areas where clear job opportunities and support pathways are scarce.
The result is a mismatch that costs everyone. Farms struggle to find workers. People ready to work struggle to find farms ready to welcome them. And the social quality of food production, the ethical standing of rural economies, and the liveability of rural communities all suffer for it.
Social farms are already showing a different way
Across Europe, initiatives like UPFARM are exploring whether social farming can become a practical response to both labour shortages and social exclusion.
Many social farms are run by younger entrepreneurs who are more open to digital tools, diversified activities, and direct relationships with their communities. They often combine farming with direct sales, agritourism, short supply chains, food processing, and local partnerships. This creates a different kind of workplace, one where tasks are varied, more people are involved, and social inclusion is not an add-on. It becomes part of how the farm works.
For long-term unemployed workers, this variety can make a real difference. Social farms offer a wide range of activities, from growing vegetables and caring for animals to working in nurseries, processing products, and supporting catering and sales. Because the work is diverse, tasks can be matched to different abilities, experiences, and confidence levels. In many cases, previous technical skills are not the main requirement. What matters most is a willingness to learn, openness to working outdoors in changing conditions, and the ability to work as part of a small team.
This gradual path from simpler tasks to more complex ones helps people build confidence and develop new skills over time. For many migrants, agriculture can also feel familiar, close to work they have done in their country of origin. With the right support, social farming becomes a real pathway into employment, integration, and belonging.
The conditions that make inclusion work
Social farming reveals something important: inclusion and rural regeneration do not have to compete. Under the right conditions, they can reinforce one another.
When labour inclusion is approached thoughtfully, the benefits can extend across entire communities. People gain stable and meaningful work. Farms gain motivated and adaptable workers. Rural communities become more connected and resilient. But this only holds when the conditions are right. Without fair working conditions, proper support, and real community integration, new labour flows can reproduce the same exploitative patterns they were meant to replace.
This is why social conditionality in European agricultural policy matters. Connecting access to EU funding with respect for workers’ rights and fair employment standards is a step toward making ethical agriculture the norm rather than the exception.
Successful inclusion also depends on the quality of relationships between job seekers, support services, and host farms. Careful coordination, honest clarity about what each farm can offer, and services shaped around the real needs of individuals are what turn potential into practice. Some barriers are very practical: getting to farms without a car or reliable public transport, adapting to physical work and seasonal rhythms, sustaining engagement over time. These challenges are real, but not insurmountable when local actors work together and invest in the mediation and coordination that good social farming requires.
What UPFARM is exploring
The UPFARM project is working directly with farms, workers, and support services to better understand this potential in practice. Its central question is both simple and urgent: can social farming help shape a more inclusive, innovative, and resilient future for agriculture?
Early findings suggest that it can. Social farming shows strong potential to support the employment of people facing long-term unemployment while responding to genuine workforce needs within agriculture and rural economies. At the same time, it demonstrates how farms can become spaces of social innovation, capable of generating both economic and community value.
The next phase of the project will explore how these approaches can be strengthened, adapted, and scaled across different regional contexts in Europe.
At its best, social farming points toward a broader shift in how we think about work, agriculture, and rural development. It suggests that farms can be more than sites of production alone. They can also become spaces where inclusion, dignity, and community resilience grow side by side.